Overview

We are Edison Electric Institute, the association that represents all U.S. investor-owned electric companies. Our members provide electricity for more than 235 million Americans and operate in all 50 states and the District of Columbia. As a whole, the electric power industry supports more than 7 million jobs in communities across the United States. In addition to our U.S. members, EEI has more than 65 international electric companies, with operations in more than 90 countries, as International Members, and hundreds of industry suppliers and related organizations as Associate Members.

Our Operating Principles are designed to foster growth and to enable every employee to harness and demonstrate the Power by Association that EEI represents. We will always:

• Create a Positive and Satisfying Work Environment – We will work together to create an environment that fosters professional growth.

• Deliver High-Quality Service – We must be motivated to provide member service that is prompt, responsive, accurate, and credible.

• Demonstrate Teamwork – We must embrace the concept of teamwork as achieved through effective communication, mutual respect, trust, creation of a sense of camaraderie, and cooperation on all tasks to meet customer needs.

• Focus on Results – We must set priorities, seek results, and devise, manage, and use creative ways to define and to measure success in achieving those results effectively and efficiently.

• Provide Value – We must strive to provide value to our member companies.

• Put Our Customers First – Our primary customers are our member companies. Each of us must work to deliver quality service in a positive and professional manner and must strive to exceed customer expectations every time a service is provided.

• Take Initiative – We are all empowered to take individual initiative and informed risk and to accept accountability in meeting the needs of our customers and of each other.

Responsibilities

Embark on an exciting journey with EEI as we seek a dynamic individual to spearhead our digital communications strategy. This pivotal role involves not only shaping our online presence through content development, message amplification, marketing, and engagement with key stakeholders and influencers but also overseeing the monitoring, analysis, and reporting of all social media campaigns. Collaborate closely with our creative services team to craft compelling, timely, and shareable content across multiple platforms. Additionally, take charge of enhancing our social media ambassador program and effectively manage a vibrant community of social media teams from EEI member companies. Join us in driving impactful digital initiatives and making a difference in the energy industry landscape.

• Manage EEI's social media channels, ensuring consistent and engaging content is posted on a day-to-day basis.

• Collaborate with subject matter experts and EEI's creative services team to develop fresh content and strategies that align with and evolve the brand voice across various social media platforms.

• Create social media content that reflects the themes and topics covered in EEI's Electric Perspectives magazine and supports events and initiatives outlined on EEI's editorial calendar.

• Liaise with cross-functional internal teams to identify content needs and opportunities, devising and implementing strategies to enhance EEI's digital brand and elevate the image of EEI's member companies and the industry as a whole.

• Take the lead in managing EEI's social media ambassador program internally and overseeing EEI's social media member company communications task force externally.

• Develop and implement analytical frameworks to measure and evaluate the performance of social media and digital marketing campaigns, leveraging insights to optimize future strategies.

• Actively participate in EEI's crisis/storm team, providing vital social media and communications support during storms and other industry-wide events to ensure effective information dissemination and stakeholder engagement.

Qualifications

• Bachelor’s degree in communications, journalism, pubic relations, marketing, political science, or a related field

• Five years of applicable experience in digital communications or public relations on Capitol Hill or in a trade association, PR agency, corporation, or government office Energy experience is desired, but not required

• Strong understanding of brand strategy and implementation, and demonstrated knowledge and understanding of social media channels/digital platforms

• Strong interpersonal, organizational, and project management skills

• Excellent writing/communications skills, attention to detail, and the ability to write persuasively, quickly, and accurately in a fast-paced environment

• Experience with social listening and a proven ability to identify and assess risks

Compensation

The salary range for this role begins at $80,000. Starting annual salary will be determined on individual qualifications. EEI also offers an annual performance incentive which is prorated for mid-year start dates. This incentive is typically up to 10% of base salary. We offer a competitive benefits package that includes medical, dental, vision, 401k, paid time off, tuition assistance, wellness incentives and programs, transportation subsidy, and professional development opportunities.

Office Protocol

This is a hybrid position which requires the incumbent to reside in the District of Columbia metropolitan area and come into the office a minimum of three days each week with two of the mandatory days being Tuesday and Wednesday.

Job Locations US-DC

Job ID 2024-1232

Category Communications

Type FT - Full Time