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Portland General Electric Senior Manager Brand Marketing in Portland, Oregon

This is an exciting time to join Portland General Electric. As Oregon’s largest electric utility, Portland General Electric is leading an energy transformation that will harness the power of clean and renewable resources. Our vision for a clean energy future relies on three interrelated and overarching strategies: de-carbonize through investing in clean and reliable energy; modernize through a smarter more resilient grid; and empower our customers in their energy technology choices.

We’re searching for innovative, customer and results-obsessed leaders to help power our mission and lead the way in championing the world’s clean energy future!

At PGE, our work involves dreaming about, planning for, and realizing a smarter, cleaner, more enduring Oregon neighborhood. It is core to our DNA and we haven’t stopped since we started in 1888. We energize lives, strengthen communities and drive advancements in energy that promote social, economic, and environmental progress.

We’re searching for an innovative, customer and results-obsessed leader to help power our mission and lead the way in championing the world’s clean energy future!

As the Senior Manager of Brand Marketing, you will be responsible for setting and driving the customer brand marketing strategy for the organization in service to our long-term brand commitments. You have experience developing multi-channel marketing strategies guided by a data/insights-driven customer-centric approach to strengthen brand affinity and customer trust. You will lead the marketing organization in implementation and execution of customer facing brand marketing campaigns. You will measure, analyze, and optimize marketing efforts and effectively communicate strategic priorities and learnings across the organization.

You are a dynamic and multifaceted leader who can seamlessly transition from high-level strategic thinking to a world-class delivery mindset. You are an invested leader with a people-first mindset. You have demonstrated a knack for attracting and retaining exceptional talent that is flexible, change-ready and magnetic in their designed to excel/exceed.

You are a future thinking customer advocate who is passionate about our mission. You are collaborative by nature and do not shy away from working across silos, building strong relationships with key stakeholders as you go. You have a proven ability to demonstrate measurable business impact. You are a skilled storyteller and are comfortable presenting in front of all levels of the organization.

Additional information on the job description included below:

Key Responsibilities

  • Oversees a team of management and professional staff in driving load growth through business development, marketing and meeting the needs of specific market segments to promote growth.

  • Oversees managers and professional staff in developing and implementing overall market segment strategy across the organization; oversees environmental scanning and data analysis to identify market segment needs; ensures team brings market segment insights back to organization and leads cross-functional teams in developing and implementing new products or service to meet those needs; ensures team influences other areas of the company to adapt existing service delivery models, products or services to better meet the needs of each market segment and drive growth; leads team in building and maintaining relationships within PGE and the community; drives market segment awareness into all areas of PGE to influence the delivery and management of products and services and ultimately drive growth.

  • Oversees creation and implementation of the go-to-market strategies for products and programs; manages team in identifying specific program targets, identifying effective means of promotion, implementing marketing strategy and monitoring adoption levels and adapting strategy to drive adoption.

  • Oversees a team of managers and/or professionals responsible for business development to drive load growth; manages relationships with governments, municipalities and businesses to promote PGE service territory as a desirable location to establish or grow business; oversees work with large customers and developers to identify needs and connect these organizations with products and services to encourage business growth; manages a team responsible for collaborating with the community to engage in testing of key products and services and identify potential barriers to adoption with a focus on diversity, equity and inclusion; ensures teams bring back key insights to PGE to influence the development of service delivery and product, program and service offerings to drive revenue.

  • Oversees administration of value-add products and services available to all PGE customers, including a suite of voluntary renewables, a suite of demand response programs and below-the-line programs which helps large customers manage their energy use; responsible for operational excellence and efficiency of program delivery; provides critical product feedback to product management. Serves as back office support for go to market, including contracts and vendor management; delivers reporting to segment and product teams about program performance; accountable for contract performance (i.e., vendor accountability), customer experience and customer retention metrics; oversees management of third-party contracts administering programs.

  • Ensures team captures insights and feedback from customers and other stakeholders and brings back to PGE organization; manages team in collaborating with other departments to ensure information is leveraged in the development and implementation of core service delivery as well as new products, programs and services; ensures programs grow and adapt over time.

  • Exercises comprehensive functional and industry knowledge in specialized areas; identifies and resolves complex multidimensional business problems; exercises delegated authority over planning, direction and timely execution for a functional area or program; establishes and maintains contacts with management levels within and outside the company and at government agencies and with industry experts in accomplishing function or program objectives.


Requires a bachelor’s degree in business, marketing, economics or other related field or equivalent experience.

Typically 12 or more years in cross-functional, enterprise wide program management, business/economic development or corporate marketing or equivalent, including at least five years of experience at a leadership level.

Competencies (Knowledge, Skills, Abilities)

  • Advanced knowledge of PGE’s products and services, tariffs and rate schedules

  • Advanced knowledge of the various economic development principles, processes, programs, tools and incentives utilized in PGE’s service area, other regions of the United States and other countries for customer retention, expansion and recruitment

  • Advanced knowledge of energy industry players and their technologies, the competitive market and market trends

  • Advanced knowledge of business energy efficiency technologies, systems, concepts, practices, energy savings calculations and modification strategies

  • Advanced knowledge of Energy Trust and other related programs and services

  • Advanced skills in product promotion and communication

  • Intermediate knowledge of PGE’s power production, transmission and distribution systems

  • Advanced analytical thinking skills

  • Advanced business acumen

  • Expert skills in collaboration, relationship building and influence

  • Advanced consulting skills

  • Advanced decision-making skills

  • Expert skills in strategic thinking

  • Advanced organization and prioritization skills

  • Advanced presentation and facilitation skills

  • Advanced problem-solving skills

  • Advanced written and oral communication skills

Physical and Cognitive Demands

  • Ability to adhere to set response times, deadlines and time-sensitive tasks

  • Ability to follow accuracy standards

  • Ability to follow through on decision-making tasks

  • Ability to interact effectively and collaboratively within a team environment

  • Ability to communicate and problem solve when under stress

  • Ability to respond and adapt to frequent change

  • Ability to accept and demonstrate self-awareness when provided constructive feedback

  • Ability to discern feedback and acknowledge ownership of areas of improvement

  • Ability to avoid future mistakes by applying reasonable skills to new but similar work situations or tasks

  • Ability to successfully collaborate with peers, managers and others within the organization Demonstrates sound memory

  • Ability to process new information to be applied consistently to work tasks

Environment: Hybrid/Office/WTC

Open until filled


Join us today and power your potential!

To be considered for this position, please complete the following employment application by the posting close date. A cover letter may be needed with your application to be considered for this position.

PGE believes in rewarding strong performance. We provide a total compensation package that is designed to reward your contributions to the company, and, at the same time, support your well-being and professional development, both now and into the future.

PGE is committed to diversity and inclusion in the workplace and is an equal opportunity employer. PGE will not discriminate against any employee or applicant for employment based on race, color, national origin, gender, gender identity, sexual orientation, age, religion, disability, protected veteran status, or other characteristics protected by law.

Assisting with storms or other Company emergencies is a part of all positions at Portland General Electric.

Talent Acquisition Contact:

The posting closes at midnight (Pacific Time) on the closing date below:

At Portland General Electric, we’re innovators, builders, and achievers. We’re committed to powering our customers’ potential and making a difference for our community and the planet. Today, that commitment includes developing an intelligent and resilient electric grid, electrifying transportation and de-carbonizing the energy sector.

We’re proud to deliver an exceptional experience to help our customers thrive. Our mission is to make clean, reliable and affordable energy services available to all. We obsess over serving customers and are committed to growing employee career paths with purpose. Equity and inclusion are core business values; we celebrate our differences and are committed to developing teams that reflect the communities we serve.