Entergy Strategic Designer II or Sr in New Orleans, Louisiana
Strategic Designer II or Sr
Date: Jan 5, 2021
Legal Entity: Entergy Services, LLC
*This position will be filled as a Strategic Designer II or Strategic Designer Sr, depending on expereince.*
KeyString Labs is Entergy’s innovation hub, comprised of innovative technology experts, utility professionals, product designers, and beyond. We work collaboratively as creative problem solvers who develop innovative solutions to complex challenges.
We embrace Entergy’s unique opportunity to provide our customers with a new world of products and services by working with new disruptive technologies and resources. Some of our new products and services include energy resiliency services utilizing grid-edge resources, community solar programs, shore power solutions, demand side management technologies, and much more.
Our work touches millions across our five service regions (Arkansas, Louisiana, Mississippi, New Orleans and Texas), including small business, residential, and a growing number of industrial and corporate business customers.
We are searching for a highly skilled, passionate, and thoughtful Strategic Designer to join in building a premier customer-focused utility.
As a Strategic Designer at KeyString Labs, you will:
Perform industry and market research to build a deep understanding of product opportunity areas and uncover the changing attitudes, behaviors and motivations that drive users’ choices and desires
Conduct concept and user experience testing for product prototypes, constantly evaluating the need for iteration throughout the product/service development process
Synthesize research findings and translate into actionable insights that contribute to successful products and services, bringing research to life
Collaborate with Agile product teams to ensure that the voice of the customer is represented at every stage of product/service development
Utilize Design Thinking methodologies to develop, facilitate, and execute strategies that support the development of transformative products and services
Product / Service Research
Design and execute complex quantitative and qualitative research projects from inception to completion, gathering detailed information from a wide range of sources.
Perform and develop industry research including identifying relevant exemplars to build a deep understanding of business opportunity areas
Perform market research including consumer trend, demographic, and socioeconomic analysis to uncover the changing attitudes, behaviors and motivations that drive users’ choices and desires
Use empathy as a starting point to unearth users’ experiences and frictions along a product journey
Conduct concept and user experience testing for product prototypes, constantly evaluating the need for iteration during product development
Adapt research strategies and methodologies to unique contexts and iterate as needed
Work with research and tech vendors to commission projects as needed
Actionable User Insights
Synthesize research findings and translate into actionable insights that contribute to successful products and services.
Develop compelling research syntheses, artifacts and presentations that effectively communicate insights and influence stakeholders
Bring research to life through personas, customer journey maps, storyboards, data visualization, and engaging storytelling
Anticipate and identify barriers to delivering products and develop innovative solutions to overcome them
Enable data driven decision-making through comprehensive, customer-centric research
Collaborate with product teams throughout the development process to ensure that the product/service appropriately addresses user frictions.
Provide Product Managers with insight into what the “state of the art” looks like; help define the “art of the possible”
Work with Product Designers to translate strategic insights to UX/UI designs and support usability testing
Support Growth Experts in executing marketing-related research needs such as brand positioning and communications testing
Utilize cutting edge design and research tools and methodologies, sharing resources and enabling team members to make great use of their own capabilities
Strategy and Culture
Utilize Design Thinking methodologies to develop, facilitate, and execute strategies that support the development of transformative products and services.
Facilitate and lead innovation and strategy activities that shape the product vision
Develop detailed strategy reports which clearly outline the justification for strategic decision-making at the executive level
Promote a culture of customer centricity throughout the team, lab, and organization.
Anticipate changes in industry and consumer trends through future-sensing activities and uncover subsequent strategic implications
Develop standard processes/best practices and proliferate them within the cohort, product teams, and KeyString Labs
Develop strategic guardrails and hold teammates accountable to the strategic vision of the product
Minimum education required of the position
Bachelor's degree required
Minimum experience required of the position
II: 2+ years of experience with proven record in Market Research/Consumer Strategy/Social Sciences and/or 2+ years in Strategic Design
Sr: 5+ years of experience with proven record in Market Research/Consumer Strategy/Social Sciences and/or 3+ years in Strategic Design
A background with customer experience research, product testing, and strategy development required
Minimum knowledge, skills and abilities required of the position
Proficiency in PC Windows environment and Microsoft Office suite
Quantitative research (IE: surveys, data visualization)
Qualitative research (IE: ethnographies, in-depth interviews)
Facilitation/moderation (IE: focus groups, Design Sprints)
Information synthesis and analysis
Communication and storytelling
Preferred familiarity with tools below, though it is not required:
Cloud-based research tools Validately and Survey Monkey
Cloud-based collaboration tools Airtable, Confluence, Lucidchart, and Slack
Entrepreneurial, experience in the start-up scene and/or with innovative tech firms
Experience with or strong eagerness to learn/adopt Agile ways of working
- Team-oriented and flexible with proven track record in collaborating with multiple stakeholders and driving results, especially via influence management
- Intellectual curiosity and creativity
Must be self-motivated, have high integrity and credibility and be able to work independently
Must be flexible and have ability to interface with a diverse group of individuals and cross-functional teams
Ability to communicate effectively in both digital and business settings
Attention to detail
Excellent interpersonal skills, strong verbal and written communication skills
Primary Location: Louisiana-New Orleans
Job Function :Professional
FLSA Status :Professional
Relocation Option: No Relocation Offered
Union description/code :NON BARGAINING UNIT-NBU
Number of Openings :1
Req ID: 101206
Travel Percentage :Up to 25%
An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the full statement.
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Job Segment: Product Development, Market Research, User Experience, Strategy, Research, Marketing, Technology
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