NextEra Energy Sr Marketing Automation Specialist in Juno Beach, Florida
Sr Marketing Automation Specialist
Date: Jul 19, 2021
Primary Location: Juno Beach, FL, US, 33408
Company: NextEra Energy
Requisition ID: 55202
is a national company with local roots in the communities we serve. Headquartered in south Florida, FPLES is a leader in providing energy solutions for our customers’ toughest challenges.
Position Specific Description
We are looking for a motivated, creative, Martech expert to help deliver engaging experiences through email. This role will support FPL Energy Services’ email marketing campaigns and is responsible for developing and executing the technological solutions that enable digital marketing teams to strategically target, nurture, monitor and convert marketing leads. The goal is to drive long-term growth for FPLES through innovative, impactful, and scalable marketing campaigns and automated email experiences. This position will develop new or enhance existing Adobe Campaign automation experiences into the technical infrastructure and existing business processes and will provide technical or functional guidance to project or work teams, as needed. The ideal candidate will have hands-on, proven experience working with industry tools, including email, CRM, and marketing automation platforms (Adobe Campaign Classic is highly preferred). They will have knowledge of how cross-platform integrations impact data flows and campaign enablement. They will be expected to:
Lead all aspects of scheduling and deploying email programs and creating automated email experiences using Adobe Campaign and other Adobe tools
Work with marketing team to understand key campaign parameters and inputs, such as target audience, program goals, personalization, and creative approach to ensure communications are optimized to hit the right people, with the right message, at the right time
Identify and implement marketing testing methodologies (e.g. A/B and multivariate testing) to optimize conversion rates (content, email templates, list segmentation, call-to-actions, etc.) and influence strategic decisions
Conduct solutions testing and validation
Mitigate technical debt by providing applicable documentation processes (run books, code samples, screenshots, etc.)
Work with IT to develop specialties in data management, scripting languages, API, and/or integrations
Assess campaign performance, ensuring there are no data issues impacting results
Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as needed
BA/BS in Computer Science, Computer Information Technology, Management Information Systems, Communications, or related field; or equivalent experience with demonstrated proficiency.
Hands-on technical marketing experience developing outbound campaigns that incorporate email targeting, leading generation web forms, and automated programs using an automated email marketing platform (Adobe Campaign Classic, is preferred)
Project management experience, preferably Agile
Experience with the retrieval and uploading of data files to/from multiple systems and environments
Experience in building stored procedures, reports, and data extracts
SQL and data normalization
Communication skills are a must
This job is responsible for assisting with projects from the earliest stages of concept and development through to successful completion on time, on budget and as measured by achievement of metrics. Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing communication solutions that further the business objectives, and ensuring their successful implementation. This position serves as a key contributor on the team in a broad range of communications activities as assigned.
Job Duties & Responsibilities
• Delivers strategic communication planning, message development, writing, using research and analytics to drive planning and messaging
• Improves processes to ensure quality and timely execution of initiatives
• Builds and maintains great relationships with clients and co-workers
• Tracks performance and progress using quantifiable metrics
• Communicates frequently with cross-functional groups
• Works at both business unit and corporate levels
• Interfaces with business unit leadership and business process owners
• Performs other job-related duties as assigned
• Effective Written Communications
• Effective Verbal Communications
• High School Grad / GED
• Bachelor's - Sciences
• Bachelor's - Arts
• Experience:5+ years
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: FPL Energy Services, Inc
Location: Juno Beach, Florida
Other Work Locations: Florida
Relocation Provided: Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
If you require special support or accommodation while seeking employment with NextEra Energy, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 844-694-4748. Please do not use this line to inquire about your application status.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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