NextEra Energy Digital Public Affairs Program Manager in Juno Beach, Florida
Digital Public Affairs Program Manager
Date: Sep 29, 2021
Primary Location: Juno Beach, FL, US, 33408
Company: NextEra Energy
Requisition ID: 56525
is one of the largest wholesale generators of electric power and renewable energy from the wind and sun in North America.
Position Specific Description
The Digital Public Affairs Program Manager will serve as both a strategist and project manager responsible for helping to scale the playbook and infrastructure of a renewable energy advocacy team. In this role, you will coordinate in-house and agency resources to build community support, counter misinformation, and influence decision makers for clean energy projects. The ideal candidate has a strong political, advocacy, and/or public affairs background and is an expert at digital direct response programs.
Support comprehensive digital strategy for clean energy projects, such as internal project management, preparing marketing plans and budgets, proofing content packages, managing client reporting, and providing analysis.
Translate project goals and objectives into actionable and measurable digital marketing and advertising programs.
Work cross-functionally with advertising, email, political affairs, IT, and web teams to utilize the latest paid, earned, and owned digital tactics.
Direct the project management of the renewable energy advocacy team, including managing agencies, contractors, staff, and vendors to meet business goals.
Drive the adoption and roadmap of new lead generation and grassroots advocacy direct response tactics and marketing software.
Be prepared to roll up your sleeves to assist the social media program, including community management, copywriting, and publishing.
Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, and what’s next on the digital media horizon.
What we’re looking for:
5+ years of political, advocacy, and/or public affairs experience.
3+ years of digital direct response program experience in a B2C capacity.
2+ years of experience in people management.
Have a deep understanding of the digital landscape, interactive strategy, social media, design, production, and project management.
Can demonstrate proven strategic thinking and success in digital political or public affairs campaigns.
Have strong organizational skills and the ability to manage several projects simultaneously to ensure nothing falls through the cracks.
Familiarity with digital tools in the following spaces: Analytics, CRM, digital listening, email marketing, government affairs software, marketing automation, project management, SEO, SMS, and social media publishing.
Excellent communication and writing skills – strong attention to detail.
This job responsible for leading the strategic communication support of a business unit, a significant department within a business unit, or issues of significant strategic importance to the company, or holds responsibilities involving high visibility and a high degree of risk (i.e., lead media spokesperson).
Job Duties & Responsibilities
• Assesses and diagnoses communication needs
• Devises communication solutions that further the business objectives and taking a hands-on approach to ensuring their successful implementation
• Directs the activities of other staff members through teams or projects
• Manages vendor, alliance partner and cross- functional relationships to meet business goals
• Formulates strategic communication planning, message development, and writing
• Builds and maintains great relationships with clients and co-workers
• Tracks performance and progress using quantifiable metrics
• Interfaces with business unit leadership and business process owners
• Develops and executes on strategic communication plan
• Uses research and audience insight to develop key messages
• Performs market research and analytics
• Performs other job-related duties as assigned
• High School Grad / GED
• Bachelor's Degree
• Experience:7+ years
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: NextEra Project Mgmt
Location: Juno Beach, Florida
Other Work Locations: Florida; Alabama; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Georgia; Hawaii; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Ohio; Oklahoma; Oregon; Pennsylvania; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Virginia; Washington; West Virginia; Wisconsin; Wyoming
Relocation Provided: Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
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