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Otter Tail Corporation Marketing Specialist/Manager in Clearwater, Minnesota


Company Overview:

We’re a customer focused, and growth minded thermoforming plastics innovator. T.O. Plastics manufactures quality custom thermoformed parts and provides exceptional service to customers around the world. As one of the top 100 thermoforming companies in North America, T.O. Plastics delivers value by focusing on customer needs and by offering a full range of services from design-to-distribution. We offer market solutions in Horticulture, Medical, Life Sciences and Industrial.

Our Mission: To delight and serve our customers with innovative thermoform solutions.

Position Summary:

In the Marketing Specialist/Manager position you will lead marketing efforts across our Horticulture, Medical/Life Science and Industrial segments. In this position you will get to:

  • Campaign Development and Management

  • Define and drive marketing campaigns to drive demand/leads for sales

  • Coordinate with sales managers on specific targets to help achieve strategic growth goals

  • Champion the usage and work flows of our customer relationship manager (CRM)

  • Create and manage the campaign plan

  • Digital Marketing

  • Update and manage website content and campaigns

  • Research SEO improvements for content and/or paid search

  • Update and manage interactions on Social Media (Twitter, LinkedIn, Instagram)

  • Analyze analytics to improve digital engagements and strategies

  • Content Marketing

  • Write blog and email content that focus on industry thought leadership and product positioning

  • Marketing Communications

  • Develop marketing collateral that positions product and clearly articulates our value proposition

  • Determine and execute Public Relations and Advertisement strategy

  • Aid in the market launch of new products to the market

  • Manage assets and brands

  • Event Marketing

  • Create and manage the event schedule

  • Define strategies at events for effective execution which includes booth design, experience and campaigns to support the event

  • Creative & Design

  • Assist in designing marketing communications assets

  • Coordinate production internally or externally for any creative and design needs

  • Strategic Marketing

  • Collect and analyze prospect and customer data, suggesting areas to optimize for improved engagement and retention

  • Work with sales and market management to conduct market research, segmentation studies and VOC activities to understand key markets and how the customers perceive our messaging and communication strategies

  • Marketing Excellence

  • Create and manage marketing budget

  • Establish clear, measurable marketing goals, metrics and analytics that support region’s sales & profitability goals (KPI’s, ROI)

Education, Experience, Skills and Attributes:

  • Bachelor’s degree in Marketing, Communications or Business Administration

  • 5+ years of successful marketing experience

  • Travel up to 5-10%

  • Managing campaigns and tracking metrics across digital channels: web, blog, email, video, social, search

  • Customer acquisition with both demand generation and segmentation & targeting

  • Strong written and oral communications skills with the ability to present at multiple levels in the organization.

  • Knowledge in social media and digital technologies / platforms

  • Experience using CRM

  • Experience with Lucidpress, Adobe Suite for graphic design (not required)

  • Highly motivated and self-directed

  • Disciplined time management - get things done.

What We Offer:

  • Career Advancement - Tremendous opportunity to get in to a growing organization for career advancement in the commercial organization (sales, marketing, product, commercial excellence and customer service).

  • Training & Professional Development – We offer sales and product training for the role, but more importantly we focus on developing talent. We will have an individual development plan to enhance skills, provide mentorship and build industry knowledge.

  • Growth Culture – We’re a commercially driven company that wants to grow with customers. You will experience and benefit from growth minded people developing new product innovations, discovering new markets and the willingness to test new concepts and ideas.

  • Pay for Performance & Attractive Benefits – We offer a pay for performance compensation plan (base salary plus incentives) and comprehensive benefit plan including medical, dental, health savings account, gym membership discount, 401K match contributions and much more!

  • Tuition Reimbursement – We offer tuition reimbursement to further your education.